Envisionary Solutions
Get expert help to conceptualise, strategise, and design forward-thinking, human-elevating solutions, plus human-centered brands & user experiences - from The Envisionary founder and conscious design strategist/futurist, Richly Wills.
IDEATION SERVICES
Human-Elevating Solutions - via Conscious Design, Ideation, & Strategy Human-Elevated SolutionsI help clients create new (or reimagine existing) products, services, spaces, and systems through a human-elevating lens, that has utilised a 'Conscious Design Thinking Process' (Design 3.0). A process that helps clients rethink their potential impact (and industry) by uncovering what people actually need, and designing toward that - leading to solutions that go beyond function, and instead elevate how people live, think, and feel.
Conscious Design Thinking Services:
Conscious Concepts
Forward-thinking ideas and solutions
Ideating new products, services, spaces, social interactions, and systems that meet a real human need, both for now and in the foreseeable future - from wellbeing tools and AI-driven devices, to travel-enriching gear, to entirely new physical spaces like adaptable work pods, to social systems that restore connection over control.
Idea Sprint Facilitation
Efficient focus and strategy
Structured sessions to define the right problem before any concept takes shape - targeting the real focus, opportunity, and touchpoints for your project, so time and resources go toward what's actually needed rather than what merely seems urgent. The strategy is outlined to ensure ideas remain consciously-led throughout.
Conscious Concepts
Forward-thinking ideas and solutions
Ideating new products, services, spaces, social interactions, and systems that meet a real human need, both for now and in the foreseeable future - from wellbeing tools and AI-driven devices, to travel-enriching gear, to entirely new physical spaces like adaptable work pods, to social systems that restore connection over control.
Idea Sprint Facilitation
Efficient focus and strategy
Structured sessions to define the right problem before any concept takes shape - targeting the real focus, opportunity, and touchpoints for your project, so time and resources go toward what's actually needed rather than what merely seems urgent. The strategy is outlined to ensure ideas remain consciously-led throughout.
Conscious Design Thinking Services :
Human-Elevating Projects:
NOTE: Hover over to learn more, then click to be taken to relevant case study
NOTE: Tap for overview and again to see project
Currently working on: a sunlight calculator tool, a productivity app that helps activate goals that matter, and a concept for an adaptable travel-friendly sleeping pad
Interested in a service?
DESIGN SERVICES
Human-Centered Design - via UX, UI, & Branding Human-Centered DesignI also help clients with the foundational layers of Design Thinking, with vast experience as both a human-centered UX designer and brand designer. Here Design 1.0 involves crafting and communicating brand identities, messaging, and campaigns that capture attention, to reach and bring the right audience to the door. Design 2.0 involves improving user experiences, flows, interfaces, systems, and environments to reduce friction and create meaningful, intuitive interactions i.e. engaging their experience within the door.
Human-Centered Design Services:
Brand Identity & Campaigns
Visual communication and positioning
Crafting distinctive brand identities that shift perception and resonate - via logos, names, and 'voice' that make a brand instantly recognisable or relatable, and campaigns that spark emotion, relevance, and cultural impact - from community projects like Lucky Café to rebranding like Shrugs.
User Experience (UX/UI)
Designing intuitive user experiences
Creating seamless omnichannel, end-to-end user journeys, and clear UI touchpoints and navigation, that improve how people interact and engage with products, services, environments etc. - from app layout prototypes to real world space interactions.
Spatial & Flow Design (Adapteco)
Designing within and through spaces
Creating human-centred spatial design and flow that maximise usability, adaptability, efficiency, and future-proofing - from compact living spaces and next-gen work pods, to optimising movement and interaction across environments, like petrol/EV 'flow lanes', retail layouts.
Interactive Gamified Experiences
Designing for live experiences
Creating immersive, interactive environments that engage users through choice and participation - from real-world simulations like Cellar Door, to games/escape rooms, to interactive installations that connect people like Boarding Booths.
Brand Identity & Campaigns
Visual communication and positioning
Crafting distinctive brand identities that shift perception and resonate - via logos, names, and 'voice' that make a brand instantly recognisable or relatable, and campaigns that spark emotion, relevance, and cultural impact - from community projects like Lucky Café to rebrands like Shrugs.
User Experience (UX/UI)
Designing intuitive user experiences
Creating seamless omnichannel, end-to-end user journeys, and clear UI touchpoints and navigation, that improve how people interact and engage with products, services, environments etc. - from app layout prototypes to real world space interactions
Spatial & Flow Design (Adapteco)
Designing within and through spaces
Creating human-centred spatial design and flow that maximise usability, adaptability, efficiency, and future-proofing - from compact living spaces and next-gen work pods, to optimising movement and interaction across environments, like petrol/EV 'flow lanes', retail layouts.
Interactive Gamified Experiences
Designing for live experiences
Creating immersive, interactive environments that engage users through choice and participation - from real-world simulations like Cellar Door, to games/escape rooms, to interactive installations that connect people like Boarding Booths
Human-Centered Design Projects:
NOTE: Click an accordion to learn more, then the title to be taken to relevant case study
NOTE: Tap for overview and again to see project
Currently working on: UI wireframing for a team collaboration app, and a hybrid work-safe pod space
Interested in a service?
COACHING SERVICES
1:1, Team/Brand & Exec Coaching Courses 1:1 & Team CoachingPrefer to build and progress with direct guidance alongside you? These done-with-you engagements bring Richly into your journey personally - thinking with you, building with you, challenging you, and helping you move further and faster than you would alone.
AI For Conscious Creators
Embrace AI Consciously
AI has removed nearly every old barrier to building - yet most of what gets built with it still chases attention over wellbeing. The tools have changed, but the mindset behind them hasn't. This coaching insight helps us know how to use AI more consciously and efficiently in different ways, unlocking a genuine creative partner that helps us build things that elevate humans.
Startup
- Unlimited calls
- Free hosting
- 500 MB of storage space
- 500 MB Bandwidth
- 24/7 support
'Seeker Path' Coaching
Unlock Your Vision
For those moving through the Seeker Path who want direct support alongside the process. Vision Sessions are personal one-to-one conversations that take the insights surfacing through the course and apply them directly to your life, going deeper to specific blocks that may be holding back your potential. We work together to uncover the vision and values waiting beneath.
Startup
- Unlimited calls
- Free hosting
- 500 MB of storage space
- 500 MB Bandwidth
- 24/7 support
'Designer Path' Coaching
Design With Intention
Whether moving through the 'Living Lab' Designer Path as an individual, or bringing your team, start up, or brand through it, with Design Thinking Sessions I can help work directly with your chosen 'lab' or product - applying its conscious framework to what you're actually building, whilst challenging your assumptions and shaping something that genuinely elevates.
Startup
- Unlimited calls
- Free hosting
- 500 MB of storage space
- 500 MB Bandwidth
- 24/7 support
'Leader Path' Coaching
Lead From Your Core
A deep, multi-session engagement for those ready to excavate their natural leadership archetype and claim their real purpose. Not conventional leadership coaching, but through The Envisionary Within, I help you through a guided process of honest reflection, identity work, and conscious repositioning toward the leader you were always meant to be.
Startup
- Unlimited calls
- Free hosting
- 500 MB of storage space
- 500 MB Bandwidth
- 24/7 support
'Seeker Path' Coaching
Unlock Your Vision
For those moving through the Seeker Path who want direct support alongside the process. Vision Sessions are personal one-to-ones that take the insights of the course and apply them directly to specific parts of your life - working together to see where you're stuck, what's still holding you, and what vision, values, and direction become unlocked when you're genuinely free of it.
Vision Sessions w/Course (£499 - 6 sess)
Deep Dive Vision Sessions w/Course (£799 - 6 sess) Book Coaching Session * sessions are generally 1 hour, and can be blocked together. Limited spots available
'Designer Path' Coaching
Design With Intention
Whether moving through the 'Living Lab' Designer Path as an individual, or bringing your team, start up, or brand through it, with Design Thinking Sessions I can help work directly with your chosen 'lab' or product - applying its conscious framework to what you're actually building, whilst challenging your assumptions and shaping something that genuinely elevates.
Vision Sessions w/Course (£499 - 6 sess)
Deep Dive Vision Sessions w/Course (£799 - 6 sess) Book Coaching Session * sessions are generally 1 hour, and can be blocked together. Limited spots available
'Leader Path' Coaching
Lead From Your Core
A deep, multi-session engagement for those ready to excavate their natural leadership archetype and claim their real purpose. Not conventional leadership coaching, but through The Envisionary Within, I help you through a guided process of honest reflection, identity work, and conscious repositioning toward the leader you were always meant to be.
Vision Sessions w/Course (£499 - 6 sess)
Deep Dive Vision Sessions w/Course (£799 - 6 sess) Book Coaching Session * sessions are generally 1 hour, and can be blocked together. Limited spots available
AI For Conscious Creators
Embrace AI Consciously
AI has removed nearly every old barrier to building - yet most of what gets built with it still chases attention over wellbeing. The tools have changed, but the mindset behind them hasn't. This coaching insight helps us know how to use AI more consciously and efficiently in different ways, unlocking a genuine creative partner that helps us build things that elevate humans.
Vision Sessions w/Course (£499 - 6 sess)
Deep Dive Vision Sessions w/Course (£799 - 6 sess) Book Coaching Session * sessions are generally 1 hour, and can be blocked together. Limited spots available
About Envisionary Solutions
Envisionary Solutions - A Unique Design Thinking Group
Envisionary Solutions is the unique forward-thinking innovation consultancy and design-thinking group of design futurist Richly Wills, who started Envisionary Solutions as Envisionary Design, a freelance service to those needing brand design and UX services.
It’s evolved since and now Envisionary Solutions focuses on its unique position as a design agency that helps clients forward-think and develop future-proofed solutions of tomorrow, today.
As a design-thinking group, Envisionary Solutions brings together a flexible, remote team of other adaptable design thinkers and designers to help clients with their needs.
With a fresh, forward-thinking approach to design this network of design thinkers come together to solve problems and develop both concepts and workable solutions for your projects requirements.
Clients come to us for all kinds of design-centered problems from visual communication branding needs, UX experience requirements, and more recently for the growing need of solving social and ethical impact challenges that take businesses or ideas forward towards what we call the ‘value-economy’ approach.
Most have heard about the ‘attention economy’ but that is old thinking as far as we are concerned. Of course a business wants attention, but the idea behind the ‘value-economy’ is to focus on ensuring we are building sustainable solutions that aren’t just what people want, but are what humanity need today and in the future.
We deliver this through design thinking and lean UX processes that aim to both solve wicked problems and create richer experiences.
I’ve also worked hard on developing Richly Wills, the educational side of Think Richly which helps people open up their creative problem-solving minds, and where we can develop design thinkers of tomorrow and develop adaptable, pragmatic, and innovative Changemakers who can challenge problems from a new direction and come up with original initiatives collaboratively.
Future-thinking may not seem to matter to local businesses at first but if you were to simply follow today’s trends you will soon get left behind as trends quickly change.
The rules have changed. Our world is fast-changing and we need to ensure that businesses can also adapt to such an environmental and behavioral shifts (to this design 3.0 thinking), otherwise local businesses and startups may not have business tomorrow.
If you only focus on experience but not on innovation then you might fall short in only seeing wants in feedback, and not in the intentional design needs that could be uncovered and help deliver better services of the future.
You may think it’s wise to funnel your budget into marketing and advertising, but when you apply (3.0) design thinking to problems and their brand values then you see just how much time, energy and resources can be saved and placed in more desired areas.
from games and apps to spaces innovation, using design intervention and thinking to come up with better future solutions.
What Is Design Thinking 3.0, 2.0, 1.0?
You may be wondering what Design Thinking 3.0. 2.0 and 1.0 mean, and why Envisionary Solutions focuses on all?!
Design Thinking 3.0 puts clients ahead-of-the-curve in their industry via blending conceptualisation, human-centered design, futurism, health conscious and purpose-led disruption, design intervention, strategic iteration, and by utilising available tech/AI to enhance human agency (not replace it). It’s about envisioning and building what elevates us as humans in a world where we are easily pulled in by tech in psychologically damaging ways.
1.0 crafting brand identities, messaging, and campaigns that capture attention and communicate clearly with the right audience. 2.0 improving user experiences, flows, systems, products, interfaces, and environments to reduce friction and create meaningful, intuitive interactions.
Design 1.0 — Communication: Crafting brand identities, messaging, and campaigns that capture attention and reach the right audience.
Design 2.0 — Experience: Improving user flows, interfaces, systems, and environments to reduce friction and create meaningful, intuitive interactions.
Design 3.0 — Consciousness: Shaping concepts, products, and systems that go beyond function — elevating how people live, think, and feel.
This isn’t ideation for its own sake. Anyone can dream up a product that grabs attention or creates dependency — that’s the easy, unconscious version. Conscious Concepting means checking every idea against a harder question before it goes further: does this genuinely elevate the person using it, or does it just capture them? The aim is always solutions that restore, not drain.
When we talk about Design 3.0, Design 2.0 and Design 1.0 we are really talking about the evolved process of ‘design thinking’ over time, from when design was simply about aesthetics and visual communication, to how our thinking evolved to see design as a central part of creating a better experience, and to how our design thinking is evolving further to recognize and innovate the ‘wicked problems’ humanity needs to (sustainably) solve today onwards.
Design thinking is defined as a human-centered approach to challenging a problem from a new direction beyond current constraints, into a solution that is viable, desirable, and feasible.
It brings about an iterative process that aims to find the right problem to solve through first considering a wide range of potential solutions, and by emphasizing with both the surrounding conditions and human needs of today, as well as the future challenges that might develop.
Whilst Envisionary Solutions covers all 3 evolutionary states of design, we are particularly focused on Design 3.0 and refer to design thinking in that context.
Take the bike for an example. It’s not about making a bike prettier or well-branded (that is Design 1.0), or even a more comfortable experience to ride or rent via an app (that’s Design 2.0), but thinking about how bikes could be redesigned to tackle social problems, such as making people use bikes locked away in garages by fixing the problems that keep them in garages, like making tires easier to fix, bikes foldable to carry on transport, or developing a community spirit to ride bikes again (Design 3.0).
All three elements are important towards a well-designed and curated design solution, but often companies only focus on 1.0 and 2.0, when design is more like a triangle that should encompass the more forward-thinking element of Design 3.0 too.
In the example above, Design 3.0 is concepting new possibilities and solving problems first in order to reframe what bikes could be for people, and developing a toolkit for users that make it easy to navigate problems should they arrive.
This then leads through to 2.0 (creating a better user experience) and 1.0 (UI and branding aesthetic visual communication), as it all comes together using user-centered design and design thinking processes.
How Envisionary Solutions Helps You Make A Difference AND Make Money
Of course, every business needs to operate to make money but this certainly doesn’t mean you forego thinking about your customers needs to make a quick buck.
It actually means the opposite today – you deliver what your customers need and create value through the experience and service you offer them.
There’s a worry amongst businesses that becoming so focused on human needs over profits and adopting this more ‘altruistic’ circular economy approach to business will see their profits decrease, but studies have shown that the opposite is true.
Your business ends up making more money because of the time and energy saved on wasteful marketing practices (before knowing what’s needed), plus less material cost and waste is created by thinking about problems and solutions more carefully and sustainably.
What Type Of Businesses & Industries Do We Work With?
Envisionary Solutions has helped a variety of different business needs from startups, SME’s, non-profits and individual projects, through Design 1.0, 2.0 and 3.0 services.
We work with all industry types looking to take their business towards the needs of their consumers both today and tomorrow, but we understand that certain industries are more standard and traditional than others, and therefore they may require more incremental (rather than radical change) at first.
We have a lot of experience as dedicated design thinkers who can scope out the problems and the forward-thinking solutions that can help your local business or startup not only deliver better products / services / brand and experiences to your clients or customers, but help you think about the ahead-of-the-curve potential of your business in terms of forward-thinking solutions that will help you stand out from your competition for delivering better value (not just experience).
For non-profits looking to develop social innovation impact then we also have can also help.
How Much Does A Service / Package Cost?
This is the ‘how long is a piece of string’ question.
Each project and clients needs vary in so many factors from timeframe, depth, and cross-platform solutions.
Often our prospective clients know they want to develop a better experience for their product or service, or want a certain design package, but have little idea in the best approach for their needs or how all the elements fit together, which is why we also help with sprint facilitation to help them target and define the right focus and touchpoints for their project.
We encourage you to either email or call us with your requirements and we can help find the best route forward for your goals.
We are only a small in-house team, but we are a growing network of remote design thinkers, so we can find the right expert to fit the design thinking requirements for your project.