Envisionary Solutions
Get expert help to conceptualise, strategise, and design forward-thinking, human-elevating solutions, plus human-centered brands & user experiences - from The Envisionary founder and conscious design strategist/futurist, Richly Wills.
IDEATION SERVICES
Human-Elevating Solutions - via Conscious Design, Ideation, & Strategy Human-Elevated SolutionsAs a Conscious Design Strategist, I help clients rethink their potential impact (and industry) through a 'Conscious Design Thinking 3.0' approach that shape human-elevating concepts, products, services, spaces, and systems that go beyond function, but elevate how people live, think, and feel - both for today and in the foreseeable future.
Conscious Design Thinking Services:
Conscious Design Thinking Services :
Concept & Strategy
Consciously-led forward-thinking ideas
Crafting distinctive brand identities that resonate with target audiences - developing logos, names, and styles that consistently carry through the brands voice and values that make it instantly recognisable, memorable, and relatable
'Living Lab' Solution Audits
Elevating your ideas
Running 'solution audits' to help you to reimagine existing (or new) products, services, or ideas through a human-elevating lens - by identifying opportunities to shift from passive consumption toward more conscious, human-elevating outcomes (note: some case studies started out as living labs).
Product Design Concepts
Ideating human-centered products
Conceptualising products that enhance human experience and interaction - from wellbeing tools and smart AI-driven devices or apps, to user experienced-led travel products, to performance-based innovations that solve real human needs in intuitive ways - vitamin D app.
Spatial Design (Adapteco)
Creating solutions for spaces
Creating human-centred spatial design flows to aid healthy conscious living that maximise usability, adaptability, efficiency, ergonomics, and future-proofing - from compact living spaces, to move-friendly travel spaces, to next-gen work focus/collab pods. Redesigning systems.
Human-Elevating Projects:
NOTE: Hover over to learn more, then click to be taken to relevant case study
NOTE: Tap for overview and again to see project
Currently working on: a sunlight calculator tool, a productivity app that helps activate goals that matter, and a concept for an adaptable travel-friendly sleeping pad
Interested in a service?
DESIGN SERVICES
Human-Centered Design - via UX, UI, & Branding Human-Centered DesignI also help clients with the foundational layers of Design Thinking, with vast experience as both a human-centered UX designer and brand designer. Here Design 1.0 involves crafting and communicating brand identities, messaging, and campaigns that capture attention, to reach and bring the right audience to the door. Design 2.0 involves improving user experiences, flows, interfaces, systems, and environments to reduce friction and create meaningful, intuitive interactions i.e. engaging their experience within the door.
Human-Centered Design Services:
Branding Identity & Naming (1.0)
Visually communicating and connecting
Crafting distinctive brand identities that resonate with target audiences - developing logos, names, and styles that consistently carry through the brands voice and values that make it instantly recognisable, memorable, and relatable
Branding Campaigns (1.0)
Shaping perception and engagement
Developing creative campaigns that shift perception and connect with audiences, sparking emotion, relevance, and cultural impact - from community-led concepts like Lucky Café to rebranding projects like Shrugs
User Experience (UX/UI) (2.0)
Designing intuitive user experiences
Creating seamless omnichannel, end-to-end user journeys, and clear UI touchpoints and navigation, that improve how people interact and engage with products, services, environments etc. - from app layout prototypes to real world space interactions
Spatial Design (Adapteco)
Designing within spaces
Creating human-centred spatial design flows to aid healthy conscious living that maximise usability, adaptability, efficiency, ergonomics, and future-proofing - from compact living spaces, to move-friendly travel spaces, to next-gen work focus/collab pods
Flow System Design (SD) (2.0)
Designing through spaces
Optimising movement and interaction within spaces and environments to reduce friction and improve flow - from petrol/EV 'flow lanes', to retail and recreational forecourt layouts, to service design communication across departments
Interactive Gamified Experiences
Designing for live experiences
Creating immersive, interactive environments that engage users through choice and participation - from real-world simulations like Cellar Door, to games/escape rooms, to interactive installations that connect people like Boarding Booths
Human-Centered Design Projects:
NOTE: Hover over to learn more, then click to be taken to relevant case study
NOTE: Click an accordion to learn more, then the title to be taken to relevant case study
NOTE: Tap for overview and again to see project
Currently working on: UI wireframing for a team collaboration app, and a hybrid work-safe pod space
Interested in a service?
COACHING SERVICES
1:1 Coaching & Team / Brand Workshops 1:1 & Team CoachingPrefer to build and progress with direct guidance alongside you? These done-with-you engagements bring Richly into your journey personally - thinking with you, building with you, challenging you, and helping you move further and faster than you would alone.
Not just done for you - built with you, so you become part of the design process and continue beyond it.I run 'solution audits' to help you develop and evolve your own human-elevating ideas - whether for ‘living lab’ concepts or for your existing products/services. And through team coaching / design sprints, I can help build your internal design thinking capability - equipping you and your team with the tools and mindset to create forward-thinking solutions. Team & Idea Development.
Coaching Services:'Seer Path' Coaching
Unlock your vision
For those moving through the Seer Path who want direct support alongside the process. Vision Sessions are personal one-to-one conversations that take the insights surfacing through the course and apply them directly to your life — helping you go further and deeper than the course alone would take you.
'Designer Path' Coaching
Design with intention
For those developing a conscious solution who want a thinking partner alongside them. Living Lab Sessions work directly with your chosen problem — helping you move through the framework, challenge your assumptions, and shape something that genuinely elevates rather than drains.
'Leader Path' Coaching
Lead from your core
A deep, multi-session engagement for those ready to excavate their natural leadership archetype and claim their real purpose. Not conventional leadership coaching — a guided process of honest reflection, identity work, and conscious repositioning toward the leader you were always built to be.
Design Thinking Workshops
Building internal capability
Hands-on conscious design thinking sessions for teams, founders, and individuals — tailored to you, your challenge, and your context. Using the Conscious Design Thinking framework to sharpen creative and critical thinking, challenge assumptions, and build the visionary problem-solving mindset needed to design human-centred solutions that genuinely serve the people they're built for. Through workshops or design sprints, you don't just get solutions — you build the internal capability to keep creating them.
Helping teams, founders, and individuals develop a Design 3.0 mindset - by sharpening creative and critical thinking, understanding design principles, and building a visionary, problem-solving toolkit needed to design and test their own human-centred solutions.
A hands-on conscious design thinking session tailored to you, your team, or your brand. Whether you're rethinking a product, a service, a culture, or a direction entirely — these workshops use the Conscious Design Thinking framework to open new possibilities, challenge existing assumptions, and move toward solutions that genuinely serve the people they're built for.
And through team coaching / design sprints, I can help build your internal design thinking capability - equipping you and your team with the tools and mindset to create forward-thinking solutions.
You become part of the design process and continue beyond it.
About Envisionary Solutions
Envisionary Solutions - A Unique Design Thinking Group
Envisionary Solutions is the unique forward-thinking innovation consultancy and design-thinking group of design futurist Richly Wills, who started Envisionary Solutions as Envisionary Design, a freelance service to those needing brand design and UX services.
It’s evolved since and now Envisionary Solutions focuses on its unique position as a design agency that helps clients forward-think and develop future-proofed solutions of tomorrow, today.
As a design-thinking group, Envisionary Solutions brings together a flexible, remote team of other adaptable design thinkers and designers to help clients with their needs.
With a fresh, forward-thinking approach to design this network of design thinkers come together to solve problems and develop both concepts and workable solutions for your projects requirements.
Clients come to us for all kinds of design-centered problems from visual communication branding needs, UX experience requirements, and more recently for the growing need of solving social and ethical impact challenges that take businesses or ideas forward towards what we call the ‘value-economy’ approach.
Most have heard about the ‘attention economy’ but that is old thinking as far as we are concerned. Of course a business wants attention, but the idea behind the ‘value-economy’ is to focus on ensuring we are building sustainable solutions that aren’t just what people want, but are what humanity need today and in the future.
We deliver this through design thinking and lean UX processes that aim to both solve wicked problems and create richer experiences.
I’ve also worked hard on developing Richly Wills, the educational side of Think Richly which helps people open up their creative problem-solving minds, and where we can develop design thinkers of tomorrow and develop adaptable, pragmatic, and innovative Changemakers who can challenge problems from a new direction and come up with original initiatives collaboratively.
Future-thinking may not seem to matter to local businesses at first but if you were to simply follow today’s trends you will soon get left behind as trends quickly change.
The rules have changed. Our world is fast-changing and we need to ensure that businesses can also adapt to such an environmental and behavioral shifts (to this design 3.0 thinking), otherwise local businesses and startups may not have business tomorrow.
If you only focus on experience but not on innovation then you might fall short in only seeing wants in feedback, and not in the intentional design needs that could be uncovered and help deliver better services of the future.
You may think it’s wise to funnel your budget into marketing and advertising, but when you apply (3.0) design thinking to problems and their brand values then you see just how much time, energy and resources can be saved and placed in more desired areas.
from games and apps to spaces innovation, using design intervention and thinking to come up with better future solutions.
What Is Design Thinking 3.0, 2.0, 1.0?
You may be wondering what Design Thinking 3.0. 2.0 and 1.0 mean, and why Envisionary Solutions focuses on all?!
Design Thinking 3.0 puts clients ahead-of-the-curve in their industry via blending conceptualisation, human-centered design, futurism, health conscious and purpose-led disruption, design intervention, strategic iteration, and by utilising available tech/AI to enhance human agency (not replace it). It’s about envisioning and building what elevates us as humans in a world where we are easily pulled in by tech in psychologically damaging ways.
1.0 crafting brand identities, messaging, and campaigns that capture attention and communicate clearly with the right audience. 2.0 improving user experiences, flows, systems, products, interfaces, and environments to reduce friction and create meaningful, intuitive interactions.
Design 1.0 — Communication: Crafting brand identities, messaging, and campaigns that capture attention and reach the right audience.
Design 2.0 — Experience: Improving user flows, interfaces, systems, and environments to reduce friction and create meaningful, intuitive interactions.
Design 3.0 — Consciousness: Shaping concepts, products, and systems that go beyond function — elevating how people live, think, and feel.
When we talk about Design 3.0, Design 2.0 and Design 1.0 we are really talking about the evolved process of ‘design thinking’ over time, from when design was simply about aesthetics and visual communication, to how our thinking evolved to see design as a central part of creating a better experience, and to how our design thinking is evolving further to recognize and innovate the ‘wicked problems’ humanity needs to (sustainably) solve today onwards.
Design thinking is defined as a human-centered approach to challenging a problem from a new direction beyond current constraints, into a solution that is viable, desirable, and feasible.
It brings about an iterative process that aims to find the right problem to solve through first considering a wide range of potential solutions, and by emphasizing with both the surrounding conditions and human needs of today, as well as the future challenges that might develop.
Whilst Envisionary Solutions covers all 3 evolutionary states of design, we are particularly focused on Design 3.0 and refer to design thinking in that context.
Take the bike for an example. It’s not about making a bike prettier or well-branded (that is Design 1.0), or even a more comfortable experience to ride or rent via an app (that’s Design 2.0), but thinking about how bikes could be redesigned to tackle social problems, such as making people use bikes locked away in garages by fixing the problems that keep them in garages, like making tires easier to fix, bikes foldable to carry on transport, or developing a community spirit to ride bikes again (Design 3.0).
All three elements are important towards a well-designed and curated design solution, but often companies only focus on 1.0 and 2.0, when design is more like a triangle that should encompass the more forward-thinking element of Design 3.0 too.
In the example above, Design 3.0 is concepting new possibilities and solving problems first in order to reframe what bikes could be for people, and developing a toolkit for users that make it easy to navigate problems should they arrive.
This then leads through to 2.0 (creating a better user experience) and 1.0 (UI and branding aesthetic visual communication), as it all comes together using user-centered design and design thinking processes.
How Envisionary Solutions Helps You Make A Difference AND Make Money
Of course, every business needs to operate to make money but this certainly doesn’t mean you forego thinking about your customers needs to make a quick buck.
It actually means the opposite today – you deliver what your customers need and create value through the experience and service you offer them.
There’s a worry amongst businesses that becoming so focused on human needs over profits and adopting this more ‘altruistic’ circular economy approach to business will see their profits decrease, but studies have shown that the opposite is true.
Your business ends up making more money because of the time and energy saved on wasteful marketing practices (before knowing what’s needed), plus less material cost and waste is created by thinking about problems and solutions more carefully and sustainably.
What Type Of Businesses & Industries Do We Work With?
Envisionary Solutions has helped a variety of different business needs from startups, SME’s, non-profits and individual projects, through Design 1.0, 2.0 and 3.0 services.
We work with all industry types looking to take their business towards the needs of their consumers both today and tomorrow, but we understand that certain industries are more standard and traditional than others, and therefore they may require more incremental (rather than radical change) at first.
We have a lot of experience as dedicated design thinkers who can scope out the problems and the forward-thinking solutions that can help your local business or startup not only deliver better products / services / brand and experiences to your clients or customers, but help you think about the ahead-of-the-curve potential of your business in terms of forward-thinking solutions that will help you stand out from your competition for delivering better value (not just experience).
For non-profits looking to develop social innovation impact then we also have can also help.
How Much Does A Service / Package Cost?
This is the ‘how long is a piece of string’ question.
Each project and clients needs vary in so many factors from timeframe, depth, and cross-platform solutions.
Often our prospective clients know they want to develop a better experience for their product or service, or want a certain design package, but have little idea in the best approach for their needs or how all the elements fit together, which is why we also help with sprint facilitation to help them target and define the right focus and touchpoints for their project.
We encourage you to either email or call us with your requirements and we can help find the best route forward for your goals.
We are only a small in-house team, but we are a growing network of remote design thinkers, so we can find the right expert to fit the design thinking requirements for your project.